Founded by Jules Gazzillo, JAAG is a luxury consultancy built at the intersection of fine jewelry, fashion and retail.

With a background in buying at Gucci and goop, Jules brings a retailer’s perspective to every partnership — understanding not only what makes a brand exceptional, but how to position it, grow it and connect it with the right audience.

Today, JAAG works closely with independent brands across wholesale development, retail partnerships, private client sales, trunk shows and activations, and special projects. Every partnership is approached differently, with strategy shaped around the individual brand, its identity and where it wants to go next.